As a result, we are faced with a new reality: we can no longer simply make an offer to potential candidates. They make their own decision to come to your company, because they are convinced that you will make a good employer. That's what inbound recruiting is all about, the new recruitment standard that you need to align yourself with.
Before going any further, we have to give you some facts about why inbound recruiting is so important.
Inbound recruiting is inspired by inbound marketing. This process involves attracting a candidate to the company by creating quality content and maintaining the company's employer brand.
The first thing to do is to catch the attention of a potential candidate by presenting all of the company's values and strengths and by letting them know why the company is worthy of their interest. While doing their research, candidates will think, "oh, it would be nice to work for this company". They will then make an unsolicited application or be ready to apply as soon as a job offer appears.
Inbound recruiting:
Some companies believe they can do without inbound recruiting because they never faced a shortage of talent. However, this new recruitment strategy has considerable advantages.
You don't just recruit with inbound recruiting - you recruit the best. The constant flow of information is focused enough to target the right type of candidates. This means that not much effort is spent on attracting talent. The company is already attractive enough to attract talent.
The recruitment process doesn't take as long as it used to when the employer brand is already established and all the information is available to the candidate. The only thing the company has to do is select the talent that aligns best with its own values.